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Vital Changes Your Hotel Website Needs after the Pandemic
Luke Young • Aug 09, 2021
Have you updated the hotel website after the pandemic? Can’t decide what to upload? Here is everything on how to spruce up brand.com
The pandemic hit the accommodations industry hard. After the waves and lockdowns, the travel industry is finally on its way to recovery. The post-COVID situation looks at the change in travellers’ behaviour. Many customers are back to booking directly through the hotel website however you need to ensure you are giving yourself the best chance of confirming that guest stay.
Irrespective of what the OTAs project, the brand.com site needs to reflect the current situation. From showing preparedness to implementations, the website is a window to the hotel. Experts expect that the post-COVID hospitality industry is likely to grow to be even more competitive.
While digitisation has turned into a priority, you need to revamp your website with COVID-related information. So, here are some essential things that should be on your brand.com website.
Tweak the Brand Website
Potential guests take a gander at the web content before making a reservation. So, you need to put up the necessary information so that they can indulge in a stress-free booking.
- If the hotel is closed due to restrictions, address the cancellation policy.
- Mention how the destination is combating the spread. Publish blog posts on relevant topics.
- Allow website personalisation for an improved guest experience.
- Offer special packages for enhancing customer satisfaction upon reopening.
- Arrange staycations for local travellers and exclusive discounts for business travellers.
Make sure the website remains the best source of information. Relevant content uploaded on brand.com attracts new customers and sustains repeat business.
A Pop-up for Post-COVID Bookings
Welcome your guests back with a note on safety. Use your brand site to inform how the force is working hard to keep them safe.
In case, guests have to change bookings, you need to offer flexible cancellation. Lay out a detailed guideline on booking and stay. Of course, highlight it so that no guest skips it.
Rolling Out Touchless Experience
The service industry heavily relies on digital experience. Travellers have embraced the technology and are ready for digital check-ins and check-outs.
When you are improving efficiency and dedicating less time to repetitive tasks, technology plays a role. And all these pieces of information on the website brings in more visitors.
- Pick a new email communication flow.
- Be more responsive to guest feedback.
- Tool automated and contactless services.
Make sure the content on brand.com is a testament to the new applications in the light of the pandemic.
Following Safety Measures
The lockdowns have provided ample time to strategise the COVID situation.
The best way to keep guests updated is by uploading photos, videos and blog posts about how you are following the norms. Here are a few things you should show on the site:
• Guest rooms are cleaned and linens are washed.
• Property is disinfected.
• Staff take effective measures during their tasks.
• High-traffic areas including reception and restaurants are frequently sanitised.
• Availability of hand sanitiser in the property.
Let your guests know that you are on your toes. Make them feel safe once they open the brand site. The first stage of hospitality begins at the hotel website.
The Bottom Line
Fixing the website is now a strategy to meet customers’ needs and expectations. But sometimes, it becomes tedious to edit a form or update information on an old website. Perhaps, your property needs a new design? Start with one of reZme 10 templates today.
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