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The Best 8 Times to Update Content on Brand Site
Luke Young • Aug 04, 2021
Adding a booking engine does not guarantee direct bookings. You need to update website content to stay on top. But when is the best time to update?
Fresh content is king. Visitors on your brand.com site want to know what’s going on and what’s coming up – they have no interest with the past events or offers, so make sure you update regularly.
If you have the same information on the webpage that you had at the beginning of your business, you are losing sales.
The hotel website is the best option to drive direct bookings. So, are you keeping it up-to-date?
If you can’t figure out when to refurbish the web content, take a look below.
1. When There’s a New Offer
Offering summer vacation packages? Put every offer on the site.
148.3 million travel bookings happen online, and the number is likely to go up. If visitors find exclusive offers on the brand site, direct booking rates amplify.
So, whether you have a seasonal discount or monthly discount, let your guests know. Brand.com is the first place they head over for terms and conditions.
2. When Contact Info Changes
If the contact number changes, update the brand site ASAP.
Many visitors still pick up the phone to make reservations. Moreover, the website should always reflect the latest information. A wrong number can cost potential clients.
In case there is a reason behind the change, publish a statement on brand.com.
3. When There’s Something New on the Property
Launching a new restaurant on the property? Collaborating with local artists? Building a new wing?
If you are extending or sprucing up the property, it goes on brand.com. Even if you have closed down the old restaurant, update the info on the site.
Publish a press release to inform guests about the latest modifications.
4. When You Need to Boost Engagement
Consistent blog posts boost search engine rankings and user engagement.
Schedule 2-4 blog posts every week. But do not post all the write-ups in a week, none the next.
Informative blog posts create better expectations among visitors. They can bookmark the post and read it later. 4 times a week fetch better results than less frequent posts.
5. When You are Rebranding the Hotel
After rebranding your hotel, reflect the same changes on the website. If the logo or services changed, your clients want to know why it happened.
Connect with your guests through the latest news. And no other channel could be better than the hotel website.
6. When There’s a New Travel Trend
Millennials are a crucial demographic right now. So, is your property instagrammable enough?
If you have the churned out recreational tours exclusively for a specific group, make it live.
From the tour details to booking information, inform your visitors the moment they visit the site. Integrate your social presence so that guests can tag your property.
7. When There are New Safety Measures
After the pandemic, every hotelier is on their toes to offer a clean and safe stay. If you take the safety measures up a notch, notify visitors.
Have you installed a new hand sanitiser station? How are you digitising services for reducing contact?
If you are tweaking the existing safety measures, keep the visitors posted via the hotel site.
8. When There’s a New Season
Is summer the peak season for your business? Show how your property decks up during Christmas Eve.
Not only for summer, do the same for every season. Visitors can figure out if your property is the kind of vacation spot they are looking for.
Seasonal photos, videos and blog posts can convert visitors into guests faster.
Having Trouble to Update Website Content?
As you can guess, there is no rule of thumb. This does not mean you should continue with the content you put up 15 years ago.
If you cannot update blog posts or change content, it’s high time to do away with the old website.
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